Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, sustainability became a paramount focus across various categories, including homewares in the United Arab Emirates, as brands aligned themselves with the nation's eco-friendly objectives. Notably, even smaller startups are contributing to…
In the United Arab Emirates, residents are increasingly drawn to purchasing older properties, typically at least 10 years old, with the intention of renovating and personalising them at a lower cost. This strategy has proven successful, resulting in…
Sales of home furnishings in the United Arab Emirates continued to rise in 2023, supported by the property market, which has experienced robust rebound following the slowdown caused by the pandemic. Demand has been buoyed by government initiatives…
In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…
In 2023, gardening in the United Arab Emirates experienced significant growth due to the concerted efforts of local and federal authorities to promote home gardening initiatives. Both levels of government actively encouraged the public to engage in…
Although demand for sun care in the United Arab Emirates continued to improve in 2023, the category’s overall penetration of the local market remained fairly low. This is due to the rise of the “skinification” trend, stemming from consumers' desire…
The term “longevity” gained popularity in 2023 and evolved into a rapidly growing space with significant implications for beauty and wellness in the United Arab Emirates. This trend reflects the consumer desire to lead healthier, longer lives and…
Despite rising price sensitivity and the solid growth of the mass segment, premium beauty and personal care in the United Arab Emirates also experienced a robust performance in 2023. Amid global challenges in beauty and personal care, the United Arab…
Toothpaste is the leading oral care product in the United Arab Emirates, and continued to record the highest retail value growth in 2023. The ongoing popularity of toothpaste as the main oral care product in the local market encouraged players to…
An important and continuing trend driving men's grooming in the United Arab Emirates is the increasing fascination with luxury and high-end grooming merchandise. As the local economy flourishes, an increasing number of consumers are open to investing…