Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…
In 2023, demand for hair care in the United Arab Emirates continued to rise across the category, as local consumers maintained their hair care routines in line with greater mobility outside of the home. However, players have been trying to find…
Fragrance in the United Arab Emirates holds significant cultural and traditional importance to local consumers, cementing the nation's reputation as a hub for exquisite scents. Emiratis are renowned for their lavish spending on premium fragrances,…
Overall demand for depilatories in the United Arab Emirates remained positive in 2023, although volume growth continued to notably slow, while value growth rose further due to price increases. The category is dominated by hair removers/bleaches in…
Demand for deodorants in the United Arab Emirates continued to rise in 2023, driven by greater personal hygiene awareness, health consciousness, social media influence, and the enduring impact of the pandemic, as well as government awareness…
The demand for multifunctional products within colour cosmetics in the United Arab Emirates, such as BB/CC creams, is burgeoning. Demand is being driven by their time-saving benefits, skin care properties, and adaptation to diverse skin tones in a…
Demand for beauty and personal care in the United Arab Emirates remained strong in 2023. Despite the prevalence of global brands, some consumers, particularly younger generations, increasingly sought local brands such as Huda Beauty. Increased…
In 2023, one significant growth driver of bath and shower in the United Arab Emirates was the increasing interest among consumers in giving these products as gifts. Various products in the category, with their diverse scents, luxurious textures, and…
Demand for baby and child-specific products in the United Arab Emirates continued to rise in 2023, while value growth remained more dynamic. Local parents today are more informed about the ingredients in baby and child-specific products due to online…
Pet products is set to see current value growth in Israel in 2024. As with the rest of the local market, prices continued to increase in pet products in 2023 due to the high rate of inflation and the increasing cost of raw materials. As a result of…