Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Flexible plastic, which is the dominant pack type for frozen processed meat and seafood in the United Arab Emirates, continued to record positive growth in this category in 2023. It has excellent barrier properties, protecting the meat or seafood…
With shelf stable products dominating processed fruit and vegetables in packaging unit volume terms, metal food cans continued to be the dominant pack type in the overall processed fruit and vegetables category in 2023. While shelf stable fruit and…
The vast majority of consumers typically consume dairy products, but as the health and wellness trend spreads across the United Arab Emirates, a niche segment of the population has shown an increasing preference for plant-based foods. Plant-based…
Flexible aluminium/plastic is the dominant pack type in dry soup, which, given it is the biggest category in overall meals and soups, means that it is also therefore the dominant meals and soups packaging format. Flexible aluminium/plastic was also…
In December 2022, Almarai successfully conducted a commercial trial utilising 10% post-consumer recycled PET plastic in its Zabadi cups. This initiative, launched officially in 2023, aims to drive demand for post-consumer recycled material, thereby…
In 2023, flexible plastic not only continued to dominate confectionery packaging unit volumes, but also gained more pack type share. Flexible plastic often includes multiple layers that provide an effective barrier against moisture, air and light.…
With milk formula accounting for almost half of total baby food packaging unit volumes, and metal tins the dominant pack type in milk formula, this packaging format therefore remains the leading one in overall baby food, given metal tins also has a…
Yoghurt and sour milk products is expected to see strong current value growth in Israel in 2024. Protein infused products are proving to be the main growth driver of the yoghurts market. Consumers are increasingly interested in living a healthy…
Plant-based dairy is expected to see sales rise strongly in current value terms in Israel in 2024. The demand for plant-based and dairy free products started with consumers who were allergic to lactose or had other health issues whereby they could…
The other dairy category is set to see current value growth in Israel in 2024. Cooking and sweet creams of 32% and 38% fat content are subject to price supervision. In 2023, there were a number of shortages of these products in different…