Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
HDPE bottles continued to gain share in laundry detergent packaging in 2023, with more consumers opting for automatic washing machines over hand washing. These bottles are ideal for the liquid detergents used in these machines, providing durable and…
As the world opened up again post-pandemic in 2022, home care packaging saw a decline due to a reduced focus on cleaning and disinfecting frequently in consumers’ homes, with people reverting to their pre-pandemic cleaning habits. There had also…
Demand for wearable electronics in the United Arab Emirates continues to grow, driven by a smartwatch boom, potentially sidelining basic fitness trackers. However, inflation is pushing consumers towards "affordable indulgence" as they seek…
Demand for portable players in the United Arab Emirates continues to rise, driven by the popularity of wireless speakers. This is mainly due to consumers preferring these portable options over built-in smartphone speakers or streaming services with…
Demand for smartphones in the United Arab Emirates remains robust despite a further increase in unit prices, particularly in the case of Samsung devices. Samsung, known for its premium offerings, has seen a notable uptick in pricing, reflecting…
Following consistent retail volume declines over the review period, driven by in-car navigation, overall demand for in-car entertainment in the United Arab Emirates is starting to stabilise. The recent floods experienced in the United Arab Emirates…
Imaging devices in the United Arab Emirates is undergoing significant changes driven by several notable trends. Consumer spending habits and purchasing decisions are being influenced by various factors, including advancements in technology, shifting…
Demand for home video in the United Arab Emirates continues to rise, driven by televisions. The local market is witnessing a significant surge in demand for 98-inch models of televisions, with TCL and Hisense emerging as the top players driving this…
Demand for home audio and cinema in the United Arab Emirates continues to decline, as the category faces ongoing pressure from home video, which continues to record a strong performance within local consumer electronics. The increasing demand for…
Demand for headphones in the United Arab Emirates continues to grow, with the category experiencing a period of exciting growth and diversification. While wired headphones are losing ground due to the convenience of wireless options, the overall…
Demand for consumer electronics in the United Arab Emirates continues to rise in 2024. Despite a further increase in retail volumes, the significant rise in the average unit price of consumer electronics continues to push up more dynamic value sales…
Despite remaining above pre-pandemic levels in 2024, retail volume sales of computer and peripherals in the United Arab Emirates continue to fall compared to the previous year due to economic conditions and inflation rates. These factors are…
Snacks in Oman is poised for gradual growth in 2024 due to a rising population and a recovering economy. Snack prices are slightly higher than average, but this may be offset by increased employment and purchasing power. Larger snack packages cater…
Snacks in Kuwait is experiencing a resurgence in 2024. Post-pandemic recovery and growing consumer spending are driving demand, with savoury snacks leading the pack. Modern grocery chains like Trolley and Hi&Buy are expanding their reach, while…
In 2024, snacks in Jordan is experiencing a marginal decline due to reduced purchasing power among Jordanians. This economic strain is driving consumers to shift away from international brands in favour of more affordable local and regional…
A growing population, a positive post-FIFA effect and increased tourism are facilitating growth in snacks sales in 2024. The resumption in snacking habits in the wake of the pandemic is also boosting the popularity of snacking on the go. However,…
2024 saw strong positive sales growth across snacks in Iraq despite high inflation and the rather chaotic scene on the supply side. While imported products and international brands are popular among affluent urban professionals, the majority remain…
After a couple of years of decline, total sweet spreads packaging in Saudi Arabia returned to growth in 2023. Most categories saw a rise in packaging volumes, with the exception of honey. Nevertheless, within this category, PET bottles saw growth in…
After a couple of years of decline, total sauces, dips and condiments packaging volumes in Saudi Arabia returned to growth in 2023. This was also the pattern of growth seen by mayonnaise. PET bottles continued to be the dominant pack type for…
Total processed meat and seafood packaging volumes in Saudi Arabia maintained solid growth in 2023. These products are seen as convenient, time-saving meal options, especially with the substantial increase in the number of women entering the Saudi…