Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
According to Euromonitor International’s Voice of the Consumer Survey, fielded January-February 2024, 13% of respondents claimed, “I am vegetarian”, and around 17% claimed, “I do not typically eat meat or fish, but will occasionally”, or in other…
The launch of the GCC’s first sugar reduction programme in February 2023 in partnership with the UAE Food and Beverage Manufacturing Group, is seeking to promote healthy eating in a market known for its high sugar consumption, and is having a…
An increasing number of consumers are becoming more concerned about their health, and keen to prevent medical problems by eating “better”. The United Arab Emirates heavily relies on imported packaged food products. This means that consumers have…
Health and wellness has been a growing trend within cooking ingredients and meals in the United Arab Emirates. The popularity of such products is a global trend which became evident in the country only recently. Selecting products that are good for…
The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…