Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In line with global trends, most RTDs available in the United Arab Emirates are spirit-based. The presence of wine-based or malt-based RTDs is marginal in the local market. This is because of a cultural background of mixed expatriates, most of whom…
Among other alcoholic drinks categories, the price of cider/perry in the United Arab Emirates tends to be discounted in off-trade channels during December and January due to the festive season in Dubai. These are the months when many expatriates…
As a category that is mainly distributed by the off-trade channel, beer in the United Arab Emirates benefited the most from the recent removal of 30% retail sales tax in Dubai and Abu Dhabi. Since Dubai sells greater volumes of beer than any other…
Alcoholic drinks in the United Arab Emirates witnessed another year of success in 2023, demonstrating double- digit off-trade growth in both volume and value terms. Sales were fuelled by two factors. First, the arrival of expatriates from Russia,…
This report provides valuable insights into product innovation in the United Arab Emirates, analysing data from Euromonitor’s Innovation platform. The report covers the Food and Beverage categories, showing the level of new brand and sub-brand launch…