Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Investments into digital technologies and industry 4.0 are transforming economies and consumer behaviour. The briefing examines how digitalisation manifests in manufacturing, mobility, education and consumer lifestyles to improve business…
This report provides an overview of the global trends in sustainability that will shape the post COVID-19 world, from climate action and the decarbonisation of the economy to circular businesses, organic and regenerative agriculture and the global…
Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…
As a staple product, bread continued to grow in the Middle East and Africa region in 2020, in spite of the presence of Coronavirus (COVID-19), ensuring a positive performance by baked goods as a whole. In some countries, bread is a subsidised…
The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…