Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…
Hair care witnessed current value growth in Israel in 2023. Hyaluronic acid, a popular ingredient in anti-ageing products in the skin care category, has also become popular in hair care. Hyaluronic acid is believed to give more moisture to hair and,…
Fragrances registered double-digit current value growth in 2023. Prices continued to rise during the year, as inflation remained high. As manufacturers and retailers struggled to maintain profit margins, there were fewer discounts and promotions…
Depilatories saw current value growth in Israel in 2023, though not as high a growth rate as other beauty and personal care categories. Laser hair removal is having a significant impact on the depilatories category. As more people get permanent hair…
Deodorants witnessed dynamic current value growth in Israel in 2023. After many companies reduced their use of discounts and increased prices at the end of 2022, the price rises were felt strongly in the final year of the review period. Unilever…
Colour cosmetics registered double-digit current value growth in Israel in 2023. The cosmetics imports reform that came into effect on 1 April 2023 means that importers and manufacturers no longer need to get a licence for cosmetics products that…
The beauty and personal care market remained relatively stable in Israel in 2023. While there were no dramatic upheavals, the market felt the impact of the rising cost of living, with a stronger shift towards mass products in most categories. In…
Bath and shower saw double-digit current value growth in Israel in 2023. The importation of such products was eased by the reform of regulations relating to cosmetics imports, which came into effect on 1 April 2023. The goal of the reform is to…
Overall, baby and child-specific products saw current value growth in Israel in 2023. As local consumers become more aware of the potential negative impacts of over-exposure to the sun on skin health, the demand for sun protection products continues…
The introduction of the excise tax on sugar-sweetened beverages in Saudi Arabia, which came into force on 1 December 2019, has had a notable influence on beverage companies' packaging strategies, particularly evident in the sizes of packs utilised by…