Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
After a strong recovery in 2022, consumer foodservice operations in travel locations experienced decline in 2023 due to the Israel-Hamas War. International travel to and from Israel significantly decreased as a result of the war, as did domestic…
There was a price increase for raw milk in the Israeli market in 2023. After prices rose for consumers in supermarkets, suppliers also increased prices for restaurants. In May 2023, Tnuva announced a 4.6% price hike for dairy products that are not…
In the United Arab Emirates, the packaging landscape has been seeing notable developments in 2022 across various product categories. PET bottles have gained popularity in the dairy category due to their lightweight, durable and transparent nature,…
In 2022, PET bottles remained the preferred choice for cooking and table sauce packaging in Saudi Arabia due to their cost-effectiveness, durability, lightweight properties and affordability in production and transportation. In chocolate…
Although Israel enjoys economic freedom, the war with Hamas is weighing on the country’s economic outlook. A resilient economy is slowing, as higher defence spending burdens state finances and business activity is interrupted by the conflict, but…
This report provides valuable insights into product innovation in the UAE, analysing data from Euromonitor’s Innovation Platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch activity.…
Yemen’s political landscape has been devasted by civil war, also distressing state finances. Hopes are present for an economic recovery in the long term, if the war ends. Nevertheless, the country will continue to suffer from high unemployment and…
In 2023, soft drinks in Oman have shown resilience post COVID-19. Soft drinks, including bottled water and juices, have rebounded positively, aligning with the resurgence of social events. Health and wellness trends continue to shape preferences,…
Kuwait’s hot climate, fast pace of life and unpotable drinking water present strong opportunities for soft drinks players. However, the health and wellness trend, and particularly rising concern over the country’s rates of obesity and diabetes, have…
The demand for hot drinks contracted in 2023 with the end of the 2022 FIFA World Cup effect and slower tourism growth. However, other high-profile events ensured robust demand, with total volume sales higher in 2023 than in 2021. Premiumisation…