Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Analgesics in the Middle East and Africa faces challenges against the backdrop economic slowdown. Self-medication, generics and product innovation have positively influenced demand, but lower consumer confidence and economic turmoil in key markets…
The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…
Smartphones are expected to continue to dominate Middle East and Africa portable consumer electronics market as a growing population of young people continues to create demand. Smartphones are increasingly in demand across all countries in Middle…
Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…
Juice in the Middle East and Africa Juice is evolving rapidly, with distribution metrics becoming a key differentiator within the competitive landscape. This report aims to evaluate the key local soft drinks markets in the fastest growing region in…