Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Sustainability is becoming a key focus for both manufacturers and consumers in soft drinks in the United Arab Emirates. Recycled bottles and reduced waste are core topics within the industry. Following global trends, players have started to launch…
The launch of Davidoff’s new fresh ground coffee pods in 2023 featured thin wall plastic containers with aluminium lids as closures. The choice of aluminium lids was due to their excellent sealing properties, ensuring freshness and preserving the…
In 2023, Kuwait's beauty and personal care sector is flourishing amidst global economic unpredictability, upheld by the nation's stable low inflation rate. With robust demand driven by population growth and economic expansion, opportunities abound…
All players in beauty and personal care in Iraq faced challenges in 2023 as financial instability, limitations on foreign exchange and the revaluation of the dinar fuelled price inflation. This supports informality in the market despite the shift…
All players in beauty and personal care in Lebanon continued to face huge challenges during 2023 as the Israel-Hamas war piled further pressure on demand at a time when many consumers have already curbed their spending on non-essential items. Thus,…
There is limited demand for sun care in Saudi Arabia, with sun protection accounting for the bulk of retail volume sales. While the local climate is very hot and the sun is strong – the Tropic of Cancer passes through the middle of the Kingdom –…
Skin care continued its revival in 2023 having seen declining volume sales during the early years of the review period. With the pandemic over the local population increased with foreign workers returning to the Kingdom in search of employment…
Premium beauty and personal care witnessed more dynamic growth in current value terms in 2023 than mass beauty and personal care. There were a number of factors behind this, although one of the major ones was the increased number of tourists. With…
Thanks to the combined efforts of the government, schools, oral care brands, dentists, paediatricians, and pharmacists, consumers are now more aware than ever of the importance of a regular oral care routine. These factors combined with the increased…
An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As…