Middle East

Bar soap – one of the biggest categories in the beauty and personal care market in the United Arab Emirates –has flexible plastic and folding cartons as its main packaging formats. There has been a discernible shift towards more sustainable packaging…

Consumers' continued focus on health and wellness is driving the demand for yoghurt and sour milk products in the United Arab Emirates, especially those that feature protein claims and additional benefits such as probiotics and gut health. This trend…

While the majority of the local population typically consumes dairy products, the growing health and wellness trend has resulted in a niche segment choosing plant-based dairy in the United Arab Emirates. As a result, plant-based dairy continues to…

Despite the dominance of the foodservice channel in other dairy, the growth of evaporated milk in the United Arab Emirates, which holds the highest total volume share in the category, is significantly driven by its popularity in making karak chai, a…

In 2023, consumers were increasingly searching for staple foods that supported rising health goals, with vitamins, minerals, protein and probiotics becoming increasingly sought after. In addition to boosting positive nutrients, many were looking to…

Health and wellness continued to be a growing trend in soft drinks in 2023, with consumers reaching for options with reduced salt, fat and sugar while appreciating fortified options that made it easy and convenient to increase their nutritional…

With interest in wellness and health bolstered by the outbreak of COVID-19 in 2023, consumers were increasingly looking to improve their diets, reaching for food and drink with fortified and functional benefits. Additionally, many consumers aim to…

During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…

As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…

Following the outbreak of COVID-19 in Saudi Arabia, consumers have become increasingly interested in their nutritional intake, overall health and their wellbeing. As such, many consumers have looked to reduce elements they consider damaging to…