Middle East

Although Bahrain’s political system lacks freedoms and corruption remains pervasive, an extremely low tax burden raises economic freedom. Whilst inflation has again entered negative territory and economic development is moderating, the foreign…

Traditionally in the United Arab Emirates, other hot drinks are represented mainly by chocolate-based flavoured powder drinks and malt-based hot drinks. Share of other formats were extremely low with no brands emerging to drive up their share.…

Following global inflation and the challenge for low- and mid-income consumers to manage their expenses, all major private label lines of juice entered the United Arab Emirates, including Carrefour Fresh, Lulu Fresh, Spinneys Food, Spinneys Kitchen…

Many hot drinks in the United Arab Emirates are considered to be less essential compared to food categories and some soft drinks categories, such as bottled water and juice. This makes them vulnerable in the face of inflation, economic instability or…

Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…

Demand for both powder concentrates and liquid concentrates has been declining in the United Arab Emirates for several years. General health awareness and concerns around sugar consumption are discouraging local consumers from purchasing these…

Recent inflation, the demand for premium indulgence and strong coffee traditions are shaping the category in a way that offers sufficient products within each price segment. Premium coffee options in multiple blends and flavours are offered by…

Across carbonates, reduced sugar options are gaining popularity in the United Arab Emirates. This trend is being widely supported by advertising and promotions. Hypermarkets and forecourt retailers are introducing floor and shelf banners advertising…

With the emerging inflation and competitive landscape being reshaped, private label is starting to regain shelf space in many categories, including bottled water. Since water is considered a basic and affordable product in consumers’ minds, private…

The staple foods market was characterised by strong price rises in 2023. Following increases in the prices of dairy, all major players announced price increases in the packaged food market. The price of supervised breads increased for the second time…