Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Increases in the prices of supervised and non-supervised dairy products in 2022 and 2023 have had a strong impact on categories. Higher prices have constrained retail volume growth potential amid high inflation and the rising cost of living in…
The changes in consumer behaviour brought about by the inflationary pressures that started in early 2022 resulted in a decline in retail volume sales of cheese in 2022, while current value sales remained positive. In 2023, although a return to retail…
The cheese market witnessed a decline in volume sales in 2022, largely as a result of the impact of the high rate of inflation, which led to significant increases in the price of cheese products. Companies revised their pricing constantly during the…
The government has removed customs taxes for certain imported cheeses, such as soft cheeses with a fat percentage over 5%. Previously, these cheeses were taxed at ILS8.04-13.21 per kg. The customs tax is mainly set to be removed in two stages. Half…
Due to inflationary pressures arising from global supply chain issues, recent price increases in retail have impacted dairy categories, and butter and spreads is no exception. Moreover, due to rising health awareness, some consumers are also veering…
The butter market was significantly impacted by the war following the Russian invasion of Ukraine in 2022. The conflict led to a significant increase in prices due to the shortage of supplies and labour, and logistics challenges. All these factors…
Butter in Israel had a very high customs tax of 126-140%. This made importing butter unviable for players in the category, except for specific importers allowed to import small amount without the customs tax attached. In 2019, the country started to…
Inflationary pressures have been impacting baby food, a category that was already suffering from limited growth even prior to the pandemic. Although most families have now returned to the country, the socioeconomic revival in 2022 was met with rising…
Baby formula saw volume sales fall in 2022 and the category has continued to struggle in 2023, mainly due to the ongoing change in Saudi culture. Years ago, Saudis used to have many children, with an average family having around five or six children.…
All of the players in baby food have increased prices during 2023, despite the price-sensitivity of consumers. Companies have increased prices due to high inflation, rising costs of shipping and raw materials. In addition, the decreasing value of the…