Middle East

An increasing number of Saudi men are now considering using men’s grooming products to help them to create the best versions of themselves. Saudi men want to be well groomed but want to follow simple and relatively quick routines to achieve this. As…

Mass beauty and personal care continued to see strong growth in current value terms in 2023, albeit slightly slower than in the previous year as the country’s economy contracted. With the pandemic being declared over in early 2023 more consumers…

Hair care continued to see strong growth in retail volume terms in 2023. Despite the Kingdom’s economy contracting in 2023 there remained a renewed consumer confidence in the wake of the pandemic with more consumers returning to the workplace and…

Beauty and personal care in Saudi Arabia continues to be led by well-established regional and international luxury brands. This includes leading local players in fragrances, such as Abdul Samad Al Quraishi, Arabian Oud, and Al-Majed for Oud. The…

Sales of depilatories continued to decline in retail volume terms in 2023. Aside from a brief recovery during 2020 when hair and beauty salons were forced to close – and thus women had to take a DIY approach to hair removal – sales of depilatories…

With consumers spending more time outside of the home again there was greater incentive to wear deodorants in 2023 with this helping to fuel demand. With the World Health Organisation declaring the pandemic to be over in early 2023 more consumers…

The government continues to support female empowerment in Saudi Arabia striving for equality between men and women in the workplace, enhancing their rights, support systems and care programmes with the aim of improving their work environment in all…

Although the Saudi economy actually contracted in 2023 due to a drop in oil revenue when it came to the Kingdom’s non-oil economy there continued to be growth, with this including spending on beauty and personal care. The retail industry is looking…

In 2023, Jordan's beauty and personal care industry has witnessed a decline, attributed to various financial factors. The emergence of a preference for local brands, offering more affordable options compared to international counterparts, contributed…

Many bath and shower products are seen as an essential part of the daily hygiene routines of the local population with bar soap in particular being a relatively mature category. As such, growth in part is linked to population growth. Therefore, sales…

There has been an increased focus on personal health and hygiene since the pandemic in Saudi Arabia which continued to support demand for a wide range of baby and child-specific products in 2023. Parents are now focusing more on preventive care and…

Positive natural change will drive population growth in Saudi Arabia from 2021 to 2040. Ageing will increase, influencing consumer trends and spending habits as quality healthcare boosts the 65+ population. Urbanisation will continue to be swift as…

Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…

Vending saw strong growth in current value terms in Saudi Arabia in 2023 with the category still seen to have further growth potential. New opportunities are arising from the increase in tourism and the development of new shopping and entertainment…

Consumers are becoming more health-conscious and are seeking healthier food options. Supermarkets in Saudi Arabia are looking to respond to this by offering a wider range of organic, natural, and locally sourced products. They are also providing more…

Small local grocers continue to face strong competition from modern grocery retailers and e-commerce. This is because modern grocery retailers such as supermarkets and hypermarkets look to provide a wide variety of products under one roof and use…

Retail in Saudi Arabia continued to experience positive growth in current value terms in 2023 with the end of the pandemic and improved consumer confidence helping to encourage spending. Although the Saudi economy actually contracted in 2023 due to a…

Retail e-commerce in Saudi Arabia has seen huge gains with sales having more than doubled since 2019 in current value terms. This is largely attributed to the digital adoption wave and evolving shopping preferences, especially among millennials. The…

The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, acquired a 30% stake in Riyadh-based grocery store chain Tamimi Markets Company in 2023. The PIF is looking to help Tamimi Markets realise its full potential, with the aim of…

The overall growth of the retail market in Saudi Arabia has had a positive impact on home product specialists. As the retail market expands and evolves, there is an increasing demand for specialised professionals who can provide expert advice on home…

The rise of e-commerce and digital platforms has transformed the retail landscape in Saudi Arabia, including when it comes to beauty specialists. Beauty specialists in Saudi Arabia have adapted to the digital age by establishing an online presence,…

This briefing provides a global perspective of the key trends occurring in cities over 2018 -2023. It goes on to provide forecast data and insights for cities over 2024-2040, covering areas such as the economic, population and consumer spending…

Value-oriented department stores such as Centerpoint and RedTag continued to lead the category in 2023 outperforming outlets with a more premium positioning. This was largely due to price increases with many shoppers displaying a more conservative…

Al Dukan from Dabbagh Group Holding Co Ltd remained the only player present in the discounters category in Saudi Arabia in 2023. The group focused on increasing its number of outlets in the western province of the Kingdom in 2023 with it opening a…

Increasing health awareness and consciousness of consumers in Saudi Arabia helped to maintain strong demand for home delivered bottled water in 2023, which is one of the leading products within direct selling. Most households in Saudi Arabia are…

Due in part to Saudi Arabia’s Vision 2030 strategy the Kingdom is experiencing accelerated population growth and internal migration toward concentrated metropolitan areas. This has presented opportunities for quality-focused convenience stores to…

Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2023. Factors that contributed to this positive growth included increasing purchasing power, population growth and urbanisation. Furthermore,…

Apparel and footwear is thriving in Saudi Arabia with strong demand stemming from changing fashion trends, consumer preferences, the return of religious pilgrims and tourists, the demand for quality products and government regulations. Moreover, the…

The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on…

Population growth between 2021-2040 will be driven by positive natural change, as the region remains the second most populous in the world. Ongoing urbanisation will lead to growth in major cities while placing pressure on infrastructure, creating…

Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms,…

Wipes in Saudi Arabia continued to be driven by increased hygiene awareness, a rising demand for convenience, improving disposable incomes, travel, the rebound and development of tourism and hospitality as consumers continued to resume pre-COVID-19…

Wipes saw current value growth in Israel in 2023. During the year, the prices of wipes, along with many other products, continued to rise, while discounts became smaller and less frequent. Israeli consumers are usually loyal to brands in the baby…

Tissue and hygiene in Saudi Arabia continued to see overall retail volume and current value growth in 2023. Rising awareness of the importance of hygiene and cleanliness supported demand. This performance was also supported by population growth,…

In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…

Overall, the tissue and hygiene market in Israel navigated security and political uncertainties in 2023, which affected both consumers’ spending and away-from-home tissue related to consumer foodservice and travel. At the same time, the market…

Rx/reimbursement adult incontinence saw growth in Israel in 2023. The National Insurance Institute of Israel encourages the elderly to remain at home in their communities. For this reason, it grants long-term care benefits to those who choose to stay…

Retail tissue in Saudi Arabia continued to register retail volume and current value growth in 2023, although it face challenges, such as raw material availability and environmental sustainability. Meanwhile, the government's commitment to local…

Retail tissue registered current value growth in Israel in 2023. There were strong price increases in both 2022 and 2023, and prices are expected to continue to increase in 2024 and 2025. This has been a key factor serving to dampen demand after the…

Retail adult incontinence in Saudi Arabia, despite continued overall healthy retail volume and current value growth in 2023, remained constrained by a number of factors. One is the taboo surrounding adult incontinence, with many sufferers still too…

Retail adult incontinence saw significant current value growth in Israel in 2023. The price increases in retail adult incontinence products at the end of 2022 and in 2023 had a moderating effect on the category’s dynamic volume growth, as, in the…

Inflation has had an impact on nappies/diapers/pants in Saudi Arabia, leading to increased costs for manufacturers and retailers. This is because prices of raw materials and the costs of transportation and production factors have increased due to…

Nappies/diapers/pants saw current value growth in Israel in 2023. The Israeli Government attempted to reduce the prices of many goods, including nappies/diapers/pants, by passing the Import Reform in May 2022. As a result of the reform, products that…

Within menstrual care in Saudi Arabia, sustainable products are becoming increasingly popular, in line with the global trend. These products are designed to be eco-friendly and reduce waste, compared to traditional disposable menstrual care products.…

Menstrual care saw current value growth in Israel in 2023. Israel has updated its measures with regard to import procedures, easing requirements and introducing a self-declaration system. In July 2022, the Israeli government implemented the Import…

Away-from-home (AFH) tissue and hygiene in Saudi Arabia maintained strong volume and current value growth in 2023. At the end of the review period, AFH tissue continued to rebound from a decline in 2020, caused COVID-19-related measures and…

Away-from-home (AFH) tissue and hygiene saw current value growth in Israel in 2023, boosted by price rises. The latter part of the review period did, however, see some channels experience notable challenges, which dampened demand for AFH tissue, in…

Vending was showing a stable performance in the post-pandemic landscape in 2023, with relatively few players across the level of brand share. These players have been operating in vending in Israel for many years, with steady client locations and…

Supermarkets in Israel saw greater value growth in 2023 compared to the previous year, which is partly attributed to shifts in the competitive landscape through the arrival of new players. For example, as discussed in discounters, we are seeing the…

Small local grocers remained dominated by unnamed “others” in Israel in 2023, with only two players noted by name – Nizat Haduvdevan Kanfei Nesharim Ltd and Anise Teva Ltd. However, Anise Teva health food stores has been involved in the controversy…