Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Players appear to be focussing on OLED TVs, with a number of launches from well-known names in the Kingdom of Saudi Arabia, including from brands Samsung, LG, and Haier. Samsung (represented by United Matbouli Group in the KSA) is the leading brand…
While volume sales of televisions in Israel have continued to increase in 2023, growth looks set to be slightly lower than that recorded in 2022. This is partly explained by maturity, comparatively long replacement cycles and the fact that many…
Home cinema and speaker systems are increasingly incorporating wireless technology, as this allows users to connect their devices without the need for cords and cables, thus making it more convenient, flexible, and user-friendly. Such a move is in…
All home audio and cinema categories in Israel are set to post negative performances in volume sales terms in 2023, continuing the downward trajectory witnessed throughout the review period. Demand for these products has been falling steadily for…
Headphones is another category enjoying volume growth in Saudi Arabia in 2023, albeit at a lower rate than seen with wearable electronics. The increasing adoption of headphones and earphones in Saudi Arabia, especially for use while exercising and…
As was the case throughout the review period, TWS earbuds is poised to be the most dynamic performer among the main headphones categories in Israel in volume growth terms in 2023. Increasing appreciation for the convenience and portability of these…
Consumer electronic is seeing variable recovery in 2023, after the dip in sales the former year due to the heightened demand for personal electronics during the era of COVID-19, thus resulting in a following organic decline due to saturation. Majorly…
Consumer electronics in Israel is set to record another solid performance in volume terms in 2023, with growth expected to be up marginally from 2022. Together with a rapidly expanding population and sustained growth in the number of households in…
Computers and peripherals remains in a volume decline in 2023, which is expected to persist overall in the short-term. This is because sales saw a boost during the era of the pandemic, when the lockdowns led to consumers working and studying from…
As occurred in 2022, laptops is the only computers category in Israel projected to expand in retail volume terms in 2023. Thanks to growing consumer appreciation for their portability, these devices continue to gain popularity at the expense of…