Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Rising disposable incomes in the United Arab Emirates are empowering consumers to opt for higher-quality, longer-lasting home products. Concerns surrounding inflation and economic uncertainty are encouraging consumers to choose more durable goods…
Beauty specialists in the United Arab Emirates, exemplified by the likes of Sephora, continued to place a strong emphasis on fostering a sense of community and rewards in 2023. Loyalty initiatives, such as the Sephora Beauty Pass, help unite a…
Variety stores in the United Arab Emirates continued to experience significant growth in 2023, outperforming department stores, the other main channel in general merchandise stores. This was not only due to the affordable prices offered by these…
Viva discounters have become popular in the United Arab Emirates due to their affordability, quality products, exclusive offerings, and convenient locations, catering for a wide range of consumers looking for budget-friendly shopping options. Viva's…
Market saturation in the United Arab Emirates, featuring prominent brands across diverse retail channels, poses a hurdle in persuading consumers to choose direct selling. To navigate this competitive landscape, direct selling players must distinguish…