Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The global wheat market in 2023 has seen a recovery in supply, following tight global supply and skyrocketing wheat prices in 2022 resulting from the onset of the war in Ukraine. Increased wheat exports from Russia, readjustments of supply chains and…
There is an intriguing dichotomy at play in dairy products and alternatives in Middle East and Africa, with value for money particularly important for many consumers given the current inflationary environment. At the same time, particularly among…
This briefing examines how the high-tech goods industry is performing globally and in the largest countries in terms of high-tech goods output. The report also provides data for production, market size, imports, exports, industry costs, industry…
Preparing and eating more meals at home meant that cooking ingredients and meals saw a spike in demand when the pandemic hit Middle East and Africa in 2020. However, in recent years, including 2023, volume sales have been struggling in the face of…
Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…