Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Although demand for sun care in the United Arab Emirates continued to improve in 2023, the category’s overall penetration of the local market remained fairly low. This is due to the rise of the “skinification” trend, stemming from consumers' desire…
The report examines the economic landscape of Bahrain and provides information on major monetary indicators, foreign trade and government finance. The economy expanded in real terms in 2023, driven by private consumption. However global economic…
The report examines the economic landscape of Iraq and provides information on major monetary indicators, foreign trade and government finance. The economy contracted in real terms in 2023, dragged down by private consumption, government spending,…
The report examines the economic landscape of Kuwait and provides information on major monetary indicators, foreign trade and government finance. The economy stagnated in real terms in 2023, dragged down by exports, investments. Furthermore, global…
In 2023, gardening in the United Arab Emirates experienced significant growth due to the concerted efforts of local and federal authorities to promote home gardening initiatives. Both levels of government actively encouraged the public to engage in…
In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…
Sales of home furnishings in the United Arab Emirates continued to rise in 2023, supported by the property market, which has experienced robust rebound following the slowdown caused by the pandemic. Demand has been buoyed by government initiatives…
In the United Arab Emirates, residents are increasingly drawn to purchasing older properties, typically at least 10 years old, with the intention of renovating and personalising them at a lower cost. This strategy has proven successful, resulting in…
In 2023, sustainability became a paramount focus across various categories, including homewares in the United Arab Emirates, as brands aligned themselves with the nation's eco-friendly objectives. Notably, even smaller startups are contributing to…