Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Saudi Arabia

Jun 2024

Overall smokeless tobacco, e-vapour products and heated tobacco saw triple-digit rises in both volume and current value sales In Saudi Arabia in 2023. The popularity of heated tobacco products continued to expand, led by Phillip Morris as the main…

USD 1,195
Country Report

Tobacco in Saudi Arabia

Jun 2024

Tobacco in Saudia Arabia saw marginal volume growth overall in 2023. Cigarettes remained the largest category in tobacco despite the growing trend towards heated tobacco. Health and wellness trends as well as high taxation and increasing prices…

USD 2,450
Country Briefing

Households: Oman

Jun 2024

The number of households is set to increase moderately, while the average household size will shrink in Oman over 2023-2028. Couples with children will remain the dominant household type but the fastest household expenditure growth is forecast to be…

USD 350
Country Report

Tobacco in Iraq

Jun 2024

Surging demand for e-vapour products was the main trend in tobacco in Iraq during 2023, as demand for cigarettes and smoking tobacco falls. Notably, new consumers, including women and young adults, tend to find vaping preferable to smoking.…

USD 2,450
Country Report

Cigarettes in Israel

Jun 2024

Cigarettes saw a significant increase in volume sales in Israel in 2023. The outbreak of the Israel-Hamas War in October 2023 led to an increase in smoking, with more than one survey seeing a notable increase in the frequency of smoking amongst…

USD 1,195
Country Report

Cigars, Cigarillos and Smoking Tobacco in Israel

Jun 2024

Cigars and cigarillos saw volume sales rise in Israel in 2023, while smoking tobacco also saw volumes increase. Smoking tobacco dominates category retail volume sales in Israel, with fine cut tobacco remaining a popular, more affordable alternative…

USD 1,195
Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Israel

Jun 2024

With the entry of the new government in January 2023, the new Minister of Treasury decreased the taxes on single use e-cigs and refillable liquid from 270% to 145% with an additional ILS4.64/ml. However, overall tax cannot be lower than ILS8.9/ml.…

USD 1,195
Country Report

Tobacco in Israel

Jun 2024

The tobacco market saw growth in Israel in 2023. The Israel-Hamas War caused a lot of stress, fear and uncertainty amongst locals, with many existing smokers smoking more frequently, and some former smokers returning to the habit. The outbreak of the…

USD 2,450
Country Report

Tobacco in Jordan

Jun 2024

In 2023, tobacco in Jordan has seen growth in current value sales, largely due to consumers shifting from cigarettes to more expensive alternatives. Although cigarette volumes experienced a slight decline as consumers moved towards reduced-risk…

USD 2,450
Country Report

Tobacco in Lebanon

Jun 2024

2023 saw demand for tobacco continue to rise, despite the impact of Lebanon’s ongoing socioeconomic crisis. Cigarettes are seen as an affordable luxury, with the low prices charged for local brand Cedars a crucial factor in the category’s enduring…

USD 2,450
Country Briefing

Income and Expenditure: Bahrain

Jun 2024

Insight into income, wealth and expenditure of consumers and households is vital in helping businesses make strategic decisions with regards to which country (or even which region within a country) to enter, which consumer segment to target, which…

USD 350
Consumer Lifestyle

Consumer Values and Behaviour in United Arab Emirates

Jun 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

USD 1,475
Country Report

Contact Lenses and Solutions in the United Arab Emirates

Jun 2024

New launches of contact lenses in the United Arab Emirates are starting to emerge, although they are premium versions of leading brands from the likes of Johnson & Johnson’s 1-Day Acuvue and Acuvue Oasys, and Alcon’s Air Optix and Dailies (locally…

USD 1,100
Country Report

Eyewear in the United Arab Emirates

Jun 2024

In 2024, eyewear in the United Arab Emirates is experiencing marginal volume growth but solid value growth. This indicates a further rise in average unit prices across the industry and an increase in premiumisation. The surge in spending in premium…

USD 1,210
Country Report

Spectacles in the United Arab Emirates

Jun 2024

Within spectacles in the United Arab Emirates, spectacle lenses remains the strongest performer. Progressive lenses are increasingly sought after for their smooth transition between vision zones, addressing diverse visual needs. Single vision lenses…

USD 1,100
Country Report

Sunglasses in the United Arab Emirates

Jun 2024

In 2024, travellers from China have fully resumed their activities due to the easing of restrictions in the country, including a return to the United Arab Emirates. This is helping to boost demand for luxury sunglasses in the United Arab Emirates, as…

USD 1,100
Country Report

Tobacco in Qatar

Jun 2024

Falling demand for cigarettes in 2023 meant a forgettable year for tobacco in Qatar. Government efforts to curb tobacco use and the spreading preference among young adults for e-vapour products, the sale of which remains banned, have put huge…

USD 2,450
Consumer Lifestyle

Consumer Values and Behaviour in Saudi Arabia

Jun 2024

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

USD 1,475
Consumer Lifestyle

Consumer Lifestyles in Saudi Arabia

Jun 2024

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

USD 1,475
Country Report

Tobacco in Kuwait

Jun 2024

In 2023, Kuwait witnessed a continued tradition of males smoking in public, particularly in cafés. Although volume sales of cigarettes declined, the overall value growth remained positive due to higher product prices. Kuwaiti consumers showed a…

USD 2,450
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