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Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

Strategy Briefing

World Market for Shared Mobility

Aug 2022

The briefing provides an overview of the shared mobility market, by taking global, regional and country-level perspectives on trends over the historic and forecast periods. It also touches on the different segments of shared mobility: ride hailing,…

USD 1,475
Strategy Briefing

World Market for Mobility

May 2021

COVID-19 led to global automotive sales plummeting by 16% in 2020, as lockdowns curtailed business and consumer activity. Passenger vehicle sales will, however, recover and grow by 28% over 2020-2025. Shared mobility was also squeezed, with gross…

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Strategy Briefing

World Market for Automotive

Sep 2023

The report provides an overview of the global light vehicles industry which includes an assessment of market size, company shares and brand performance. It also identifies the five major trends which are shaping the future of the automotive industry.…

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Strategy Briefing

Voice of the Industry: Beauty and Personal Care

Apr 2022

In the Voice of the Industry series, Euromonitor connects with industry professionals to explore trends and innovations. This report focuses on the beauty and personal care industry, drawing on a survey of 800 professionals working in beauty and…

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Strategy Briefing

Voice of the Consumer: Mobility Survey 2022 Key Highlights

Jun 2022

This visual report highlights the results of Euromonitor International’s 2022 Voice of the Consumer: Mobility survey, including the everyday transportation habits and attitudes of global consumers.

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Strategy Briefing

Travel Transportation in Middle East and Africa

Dec 2022

The recovery in travel modes sales is proving a gradual one, given the size of the losses seen in 2020, when the pandemic decimated the travel and tourism industry with its lockdowns, border closures and general restrictions on mobility. While there…

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Strategy Briefing

Transport and Storage Global Industry Overview

Oct 2021

The briefing examines how transport and storage industry performs globally and in the largest countries in terms of transport and storage output. The report also provides data for production, market size, imports, exports, industry’s costs,…

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Strategy Briefing

Transition to E-Commerce: Industries Most Ready to Expand into Digital Trade

Dec 2022

This report examines e-commerce usage and revenue share from e-commerce in different industries and countries. The e-commerce index helps to better understand which industries are leading and identify key success factors. The briefing also analysis…

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Strategy Briefing

Top Five Digital Consumer Trends in 2024

Jan 2024

Technological advances in 2024 will continue to reshape consumer behaviour. This annual report explores the top five digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this report’s edition…

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Strategy Briefing

Top Five Digital Consumer Trends in 2023

Jan 2023

Now in its seventh edition, this report explores the top digital shopper trends that will redefine commerce the most in the year ahead. Some of the trends included in this edition touch on topics such as second-hand shopping, community group buying,…

USD 1,475
Strategy Briefing

Top Five Digital Consumer Trends in 2022

Feb 2022

Technological advances in 2022 will continue to reshape shopping behaviour for digitally-savvy consumers. This report explores the top five tech-driven trends expected to reshape commerce the most in the year ahead. Some of the trends included in…

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Strategy Briefing

Top Five Digital Consumer Trends in 2021

Feb 2021

The Coronavirus pandemic ushered in unprecedented changes across consumer life. Technological advances in 2021 will continue to reshape shopping behaviour for digitally- savvy consumers. Leveraging Passport Digital Consumer data and analysis, this…

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Strategy Briefing

Top Consumer Cities 2021: Where to Look for Opportunities?

Jan 2021

The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…

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Strategy Briefing

Top 100 Global Manufacturing Companies 2021

Oct 2021

The briefing provides an overview of the top 100 global manufacturing companies. The coverage spans 2016 to 2020, and covers the entirety of manufacturing industries, company performance analysis and future trends.

USD 1,475
Strategy Briefing

Top 100 Global Manufacturing Companies 2019

Sep 2020

The briefing provides an overview of the top 100 global manufacturing companies. The coverage spans 2014 to 2019, and covers the entirety of manufacturing industries, company performance analysis and future trends.

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Strategy Briefing

Tobacco Legislation

Dec 2020

Almost uniquely among fmcg industries, tobacco legislation is not simply a guiding element or a means of enforcing consumer standards but a central determining factor in the performance of tobacco markets. As the cumulative de-normalising impact of…

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Strategy Briefing

Tissue and Hygiene in Middle East and Africa

May 2024

Although sales slipped into decline in some markets (eg Algeria, Nigeria), the Middle East and Africa tissue and hygiene market continued to record positive growth in real value terms at a regional level in 2023. Inflation remained a problem in this…

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Strategy Briefing

The World Beyond the Pandemic: The Future of Work and Education

Jan 2022

The COVID-19 pandemic, technological disruption, globalisation reset and changing employee preferences have reshaped the way we work and learn. Businesses need to adopt new working models and become more flexible, people-centric and digitally-enabled…

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Strategy Briefing

The World Beyond the Pandemic

Jun 2021

The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…

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Strategy Briefing

The New Normal: Permanent Shifts Expected in the Retail and Hospitality Industries

Nov 2020

As the COVID-19 pandemic drives seismic shifts across consumer markets, the key question facing business strategists is which of these changes are more reactionary in nature versus signalling the start of a long-term behavioural shift. This briefing…

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Strategy Briefing

The New Normal: Identifying the Markets Most Primed for Sustained E-Commerce Growth

Oct 2020

To help companies understand which categories are most primed for sustained e-commerce growth post-pandemic, Euromonitor developed the E-Commerce Readiness Model. This tool uses analytic modelling to determine which countries and categories have the…

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Strategy Briefing

The New Normal: Future of Consumer Mobility, Urban Planning and Construction

Dec 2020

Restrictions on movement, changing consumer preferences and the heightened focus on safety triggered by the COVID-19 pandemic are anticipated to alter the future of consumer mobility, urban planning and construction. The surge in homeworking, reduced…

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Strategy Briefing

The New Normal: Counting the Economic Toll of Coronavirus on Cities

Oct 2020

The Coronavirus (COVID-19) pandemic has slowed down economic growth and has triggered significant interruption to urban economic growth, raising unemployment, reducing consumer spending and cutting local government finances. Cities are the engines of…

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Strategy Briefing

The Future of Commerce

Jul 2021

Stores continue to invest in systems that make buying easier, more convenient, frictionless, while e-commerce players are expanding their shopping capabilities, helping consumers to find better, more targeted products. In the process, these two…

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Strategy Briefing

The Era of Food on Demand

Jun 2021

As consumers prepare fewer meals overall, while demanding more assistance for the ones they do, spending and brand equity will accrue to those companies providing fresh prepared meals on demand, from delivery aggregators to retailers, restaurant…

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Strategy Briefing

The Digital Consumer Journey: Who is Behind the Crisis-Inspired E-commerce Surge

Oct 2020

Channel shifts accelerated by Coronavirus (COVID-19) have required significant and strategic business changes to adapt to these new consumer demands. This report quantifies and compares digital shopping behaviours before and during the height of…

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Strategy Briefing

The “New Normal” for Consumer Goods in Sub-Saharan Africa

Jan 2021

The COVID-19 pandemic has disrupted the consumer goods market in Sub-Saharan Africa, with recovery expected to take place over time. Consumers expenditure has been negatively affected, as value seeking consumers shift to essential products. The…

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Strategy Briefing

Tea in Middle East and Africa

Mar 2023

Tea has continued to record positive growth rates in volume terms in recent years, but has also seen declining sales in real value terms in Middle East and Africa. With consumers struggling in a difficult economic climate, many have been trading down…

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Strategy Briefing

Sustainability in the Middle East and Africa

Nov 2021

The MEA region remains divided in terms of sustainability, as Africa continues to lack the financial means to reach Middle Eastern levels in terms of electrification, as well as food and water availability. While Africa benefits from the lowest…

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Strategy Briefing

Supply Chain Optimisation: Making Manufacturing More Sustainable

Nov 2023

This briefing provides insight into the Sustainable Manufacturing trend, exploring the manufacturing sectors with the greatest environmental impact, solutions to improve the sustainability of the manufacturing sector, and potential hurdles that…

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Strategy Briefing

Supply Chain Optimisation

Apr 2023

Increased economic uncertainty, digitisation of business activities, the need to improve operational efficiency, and stricter regulations encourage companies to review their supply networks and fortify them against the potential risks in the future.…

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Strategy Briefing

Structural Drivers of Inflation: Implications for the Global Economy and Industries

Jul 2024

The briefing explores structural drivers of inflation and their impact on the global economy and business environment. Factors such as demographics changes, globalisation reset, decarbonisation, AI revolution and higher debt levels would add to the…

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Strategy Briefing

Staple Foods in Middle East and Africa

Jan 2024

In spite of rising costs and prices in the past two years, sales of staple foods have been growing in Middle East and Africa. The essential nature of many staples has helped maintain demand for them, even if consumers have been opting for cheaper…

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Strategy Briefing

Snacks in Middle East and Africa

Dec 2023

Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their…

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Strategy Briefing

Skin Care in Middle East and Africa

May 2021

Skin care sales slipped into decline in real value terms in 2020, as Coronavirus (COVID-19) negatively impacted the performances in most countries in the Middle East and Africa region. Even in Saudi Arabia, where value sales rose, this was mainly…

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Strategy Briefing

Retail in Transition: Future E-commerce Opportunities in the Middle East and Africa

Jun 2021

The digital revolution has been rewiring retail for years. The COVID-19 pandemic accelerated this transition as e-commerce became the default setting for many homebound consumers. The crisis-inspired surge in e-commerce is leading to a permanent…

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Strategy Briefing

Retail in Transition: Capitalising on Future E-commerce Opportunities

Mar 2021

The digital revolution has been rewiring retail for years, leading to new business models, commerce ecosystems and channels for reaching and engaging consumers. The COVID-19 pandemic accelerated this transition, as e-commerce became the default…

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Strategy Briefing

Recreating Social Occasions

Jul 2021

This report considers what socialising will look like in a post-COVID-19 era, focusing on several key questions. A return to the “Roaring Twenties” in the beverages space or a continuing decimation of the on-trade? How has socialising changed (eg…

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Strategy Briefing

Portable Consumer Electronics in Middle East and Africa

Sep 2020

Smartphones are expected to continue to dominate Middle East and Africa portable consumer electronics market as a growing population of young people continues to create demand. Smartphones are increasingly in demand across all countries in Middle…

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Strategy Briefing

Plant-Based Eating and Alternative Proteins in Middle East and Africa

Mar 2022

Interest in plant-based eating and alternative proteins in the Middle East and Africa had been steadily rising pre-pandemic and was further accelerated by consumers looking at healthier options. The Middle East and Africa has the lowest per capita…

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Strategy Briefing

Pet Care in Middle East and Africa

May 2024

Pet care continues to record strong growth in real value terms in Middle East and Africa, in spite of the difficult economic environment in recent years hitting the volume sales performance. Ongoing premiumisation and pet humanisation are helping to…

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Strategy Briefing

New Economic Reality: Rising Energy Pressures

Jul 2023

The global energy crisis has had far-reaching implications for consumers, businesses and entire economies, highlighting the importance of the global energy transition and boosting energy efficiency, while creating opportunities for innovation and…

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Strategy Briefing

New Economic Reality: Geopolitical Risks and Globalisation Reset

Oct 2023

The global economy is facing weaker growth and increasing fragmentation, as a result of rising geopolitical tensions, especially due to the war in Ukraine and the US-China strategic rivalry. Protectionism, industrial policy and a focus on resilience…

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Strategy Briefing

New Economic Reality: Changing Labour Markets

Jul 2024

The global labour markets are rapidly evolving, influenced by demographic shifts, technological advancements, changing workforce preferences, and unexpected events. While this transformation impacts costs, productivity and economic growth, it also…

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Strategy Briefing

New Consumer Landscape: The Consumer Is Changing

Apr 2023

The world is rapidly evolving due economic, political, geographic and climate changes. This is contributing to a change in consumer’s habit and behaviour as they try to keep pace with these newer developments. Deeper understanding of these changes…

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Strategy Briefing

New Consumer Landscape: Households and Homes

Apr 2023

It is important to understand how urbanisation is being driven in emerging markets, and how new suburban developments are occurring in developed markets, what changes in household types and sizes will occur, and how the modern home will evolve,…

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Strategy Briefing

New Consumer Landscape: Consumerism and Beyond

Feb 2023

Due to changing global demographics and unfolding financial and environmental concerns, consumption patterns have been evolving over the recent years, accelerating the shift towards more budget-conscious and eco-aware shopping. As changing consumer…

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Strategy Briefing

Laundry Care in Middle East and Africa

Apr 2021

Laundry care sales recorded healthy growth in 2020, with consumers in Middle East and Africa buying these products in greater amounts after 2019’s decline. Coronavirus (COVID-19) and its economic impact saw some consumers relying more on old…

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Strategy Briefing

Key B2B Market Trends in 2024 and Beyond

May 2024

This briefing assesses global B2B market trends in 2024 and beyond. It is geared towards consumer goods companies that are selling into the B2B market, and provides insights into how B2B markets are developing, which countries and channels to target,…

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Strategy Briefing

Juice in the Middle East and Africa

Sep 2020

Juice in the Middle East and Africa Juice is evolving rapidly, with distribution metrics becoming a key differentiator within the competitive landscape. This report aims to evaluate the key local soft drinks markets in the fastest growing region in…

USD 1,475
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