Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, tissue and hygiene in Oman is increasing, fuelled by increasing disposable incomes, urbanisation rates, and a growing awareness of cleanliness. In terms of the competitive landscape, the industry rewards those embracing e-commerce, premium…
Although sales slipped into decline in some markets (eg Algeria, Nigeria), the Middle East and Africa tissue and hygiene market continued to record positive growth in real value terms at a regional level in 2023. Inflation remained a problem in this…
Demand remained under huge pressure across tissue and hygiene in 2023 as negative population growth fuelled by high emigration and low consumer spending due to the ongoing socioeconomic crisis underpinned a generally negative volume sales…
In 2023, tissue and hygiene is witnessing a shift towards higher quality products over cheaper alternatives, benefiting various categories. Growing awareness of reproductive health and baby care is driving demand for sanitary care and…
In 2023, tissue and hygiene in Jordan has experienced modest growth, primarily attributed to increased sales of tissues, menstrual care, and AFH tissues. This growth was counterbalanced by declines in categories like wipes and diapers, reflective of…
Overall, the tissue and hygiene market in Israel navigated security and political uncertainties in 2023, which affected both consumers’ spending and away-from-home tissue related to consumer foodservice and travel. At the same time, the market…
The situation improved for players in tissue and hygiene in Iraq in 2023 as the revaluation of the Iraqi dinar gave relief from exchange rate anomalies, skyrocketing prices, infrastructure issues and razor-thin margins. Iraqi consumers meanwhile…
The COVID-19 pandemic, technological disruption, globalisation reset and changing employee preferences have reshaped the way we work and learn. Businesses need to adopt new working models and become more flexible, people-centric and digitally-enabled…
The COVID-19 pandemic has brought about significant changes in business models and consumer behaviour, as well as altering the ways and the geography many of us live, work, study and play. Understanding what changes will stick after the pandemic…