Middle East

An increasing number of consumers are becoming more concerned about their health, and keen to prevent medical problems by eating “better”. The United Arab Emirates heavily relies on imported packaged food products. This means that consumers have…

As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…

Many consumers are looking to reduce their consumption of meat and dairy products. This trend underlines the broader way in which health and wellness concerns are increasingly aligning with ethical considerations around social and environmental…

Health and wellness has been a growing trend within cooking ingredients and meals in the United Arab Emirates. The popularity of such products is a global trend which became evident in the country only recently. Selecting products that are good for…

Following the outbreak of COVID-19 in Saudi Arabia, consumers have become increasingly interested in their nutritional intake, overall health and their wellbeing. As such, many consumers have looked to reduce elements they consider damaging to…