Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
During 2023, consumers in Poland were looking to seek strong nutritional benefits from the food and drinks they consumed, reaching for health and wellness claims. These included reducing levels of fat, salt and sugar, in addition to looking for goods…
An increasing number of consumers are becoming more concerned about their health, and keen to prevent medical problems by eating “better”. The United Arab Emirates heavily relies on imported packaged food products. This means that consumers have…
As health and wellness products continue to be growing in demand in Saudi Arabia, consumers are looking for dairy products with reduced salt, sugar and fat, in addition to products fortified with benefits. Fortified/functional foods allow consumers…
Local consumers are increasingly interested in healthy and convenient food options, with demand also remaining steady for indulgent dairy products. However, in response to growing vegetarian, vegan and flexitarian trends, plant-based products…
Health and wellness has been a growing trend within cooking ingredients and meals in the United Arab Emirates. The popularity of such products is a global trend which became evident in the country only recently. Selecting products that are good for…