Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Following the outbreak of COVID-19 in Saudi Arabia, consumers have become increasingly interested in their nutritional intake, overall health and their wellbeing. As such, many consumers have looked to reduce elements they consider damaging to…
Local consumers are increasingly interested in on-the-go and easy-to-make foods, while simultaneously seeking the healthiest food options.
As commerce, employment and even education continue to leverage the internet and technology, digital preparedness takes on ever-increasing importance. The Coronavirus (COVID-19) pandemic has exposed the existing digital divide in both developing and…
The number of households is set to increase moderately in the United Arab Emirates over 2022-2027, with couples with children remaining the dominant household type. In 2022, inflation at 5% elevated living costs, impacting household spending. The…
Saudi Arabia is projected to experience a moderate increase in the number of households between 2022 and 2027. Although couples with children will continue to be the leading household type, the most rapid growth is expected among single person…