Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Ever since the remaining COVID-19 related restrictions have been lifted there has been a strong demand among locals to start travelling again with many people having already gone back to all of their pre-pandemic travelling habits and more. Direct…
Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.
A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in…
Unlike many home care categories in 2023, the average unit price of bleach continued to rise in Saudi Arabia, resulting in more dynamic current value growth compared to retail volume. Nevertheless, demand continued to rise in 2023, as bleach offers a…
The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns.