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Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Country Report

Home Care in Qatar

Feb 2024

Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a…

USD 2,750
Country Report

Home Care in Oman

Feb 2024

Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023,…

USD 2,750
Strategy Briefing

Home Care in Middle East and Africa

Mar 2024

Home care sales in Middle East and Africa saw a spike in demand in 2020, with the pandemic leading to heightened hygiene concerns among consumers. Nevertheless, sales have continued to grow in the subsequent years in both volume and real value terms,…

USD 1,475
Country Report

Home Care in Lebanon

Feb 2024

Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within…

USD 2,750
Country Report

Home Care in Kuwait

Feb 2024

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

USD 2,750
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