Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…
Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…
Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…
Demand for home audio and cinema in the United Arab Emirates continues to decline, as the category faces ongoing pressure from home video, which continues to record a strong performance within local consumer electronics. The increasing demand for…
In 2024, volume sales of home audio and cinema continued to decline, but at a much lower rate than in recent years. Consumer demand for high-performance home theatre experiences is increasing in Saudi Arabia, owing to increased disposable income,…