Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Sun care recorded current value growth in 2023. While having tanned skin is considered desirable amongst local consumers, the increasing awareness of the negative effects of exposure to the sun on skin has led to growing demand for self-tanning…
Indulgence serves as the primary growth driver for sugar confectionery in the United Arab Emirates, reflecting evolving consumer preferences and lifestyles. Local consumers are inclined to treat themselves with confectionery that offers moments of…
Sugar confectionery in Saudi Arabia continues to register healthy growth in retail volume and current value terms. In addition to economic factors, including an easing inflation rate and an increase in the rate of employment, sales are being driven…
Sugar confectionery is expected to see current value growth in 2024. In 2023, the price of sugar globally increased significantly. This inevitably had a direct impact on the sugar confectionery category, as one of the main ingredients in products in…
Although there are many initiatives to reduce sugar consumption, demand for sugar and sweeteners continues to grow in the United Arab Emirates. Sweets and desserts are culturally important in the United Arab Emirates, as they are often associated…