Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Alcoholic drinks in the United Arab Emirates witnessed another year of success in 2023, demonstrating double- digit off-trade growth in both volume and value terms. Sales were fuelled by two factors. First, the arrival of expatriates from Russia,…
Alcoholic drinks in Saudi Arabia in 2023 continued to be characterised by the fact that alcohol is prohibited by Saudi law. As such, all sales in the category come from non-alcoholic beer. Indeed, Saudi Arabia is one of the top ten markets for…
Volume sales slumped across all categories of alcoholic drinks in Qatar during 2024 as sales returned to normal levels following the huge spike in demand seen in late 2022, when Qatar hosted the FIFA World Cup. Nonetheless, wider distribution in both…
Locals are officially banned from buying and consuming alcohol, with players relying on expatriates for sales, while the ban on marketing alcoholic drinks makes it challenging for brand owners to influence consumer choices. Nonetheless, the lifting…
The two major trends in alcoholic drinks in Lebanon in 2023 were falling off-trade volume sales and rising on-trade demand. While the socioeconomic crisis has curbed spending, many local people are socialising in bars and restaurants more often and…