Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
A 2024 report from the World Obesity Federation revealed that one in four adult expatriates in the United Arab Emirates is obese, while one in three adult Emiratis is overweight. The study also found that approximately 40% of children in the United…
Weight management and wellbeing in Saudi Arabia is struggling to gain growth momentum overall, despite overall heightened health concerns and weight gain as a result of sedentary lifestyles during the pandemic. However, as the government continues to…
Weight management and wellbeing is expected to see current value growth in Israel in 2024. The weight loss supplements category continues to see good value and volume growth during the year, thanks to a nationwide problem with obesity and obesity…
Demand for wearable electronics in the United Arab Emirates continues to grow, driven by a smartwatch boom, potentially sidelining basic fitness trackers. However, inflation is pushing consumers towards "affordable indulgence" as they seek…
Saudi Arabia’s young techno-savvy population is the largest in the country’s history and is the driving force behind sales of wearable electronics. Young consumers are always looking for something new and unique and are growing more discerning about…
Wearable electronics is set to see volume sales rise in Israel in 2024. Samsung is expected to launch the Samsung Ring during the year as an attractive alternative to smart watches and other smart portables. The smart ring is likely to be available…