Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The United Arab Emirates is home to a highly dynamic retail environment, where a brand’s entry and exit can occur fairly rapidly compared to more mature markets. In 2023, several formerly standalone brands, some of which had previously exited the…
Women’s empowerment in the Kingdom of Saudi Arabia, in line with the goals of the Saudi Vision 2030, helps to support growth in womenswear. The government continues to support female empowerment and strive for equality between men and women, through…
After two years of strong growth which have seen womenswear recovering from the declines seen during the pandemic, in 2023, the category’s growth is expected to slow down. The limited growth in womenswear has been driven by the challenging economic…
Wipes in the United Arab Emirates continued to enjoy significant popularity in 2023, including all purpose cleaning wipes and personal wipes, with the latter dominated by baby wipes. Their widespread use is attributed to the convenience they offer…