Middle East

Retail current value sales of experiential luxury grew in 2021 and 2022, when restrictions related to the Coronavirus (COVID-19) pandemic were still impacting travel. There is also a desire amongst consumers to spend on experiences rather than…

The briefing introduces the 2022 Electric Vehicle (EV) Readiness Index which has been produced for 37 countries globally. The index seeks to assess the readiness of each country across four key pillars: Market Maturity, Income and Spending,…

Engaging millennials and Generation Z consumers matters now more than ever, as the disruptions experienced by these unique generations since the outbreak of Coronavirus (COVID-19) have accelerated both challenges and opportunities for businesses. To…

Energy drinks in the United Arab Emirates are often marketed using images depicting young adult consumers as enthusiastic, fit, smart and adventurous. This type of advertising can attract children and teenagers, who are becoming increasingly…

Sales of energy drinks continue to decline in off-trade volume terms. Energy drinks incur a 100% “sin tax” in Saudi Arabia, while there are also other initiatives and restrictions aimed at discouraging the consumption of such products with the…

Prime energy drink entered the Israeli market in 2023. Due to its popularity on TikTok, the drink has been very popular from the start. The strong role of social media in the brand’s expansion – and, indeed, its development, in which the YouTube…

The briefing examines the global development of the EV industry. It breaks down the analysis into three key pillars: EV industry overview, EV charging industry and EV battery industry. Each section seeks to shed light on the dominant trends,…

Demand for eggs continues to grow in the United Arab Emirates, despite further price increases. In the first quarter of 2023, the government approved a temporary hike in the average unit price of eggs by a maximum of 13%. This was approved due to the…

The number of health-conscious consumers is on the rise in the United Arab Emirates. Increasing numbers of local consumers are following a balanced diet, and they are selecting healthy food sources. Edible oils is one of the categories in which…

Players in edible oils continued to face a number of ongoing challenges towards the end of the review period, not least logistical issues created by the ongoing conflict in Ukraine. The country is the world’s largest exporter of sunflower oil, and…

Edible oil prices continue to rise as a result of both local and domestic pressures and high inflation, which drives up the cost of amenities essential for manufacturing, such as water and electricity. Recent droughts and poor sunflower seed harvests…

In 2023, real GDP growth of the United Arab Emirates (UAE) slowed to 3.3% due to a global economic slowdown and reduced oil production. Nevertheless, the non-oil sector saw rapid growth, contributing to economic resilience of the United Arab…