Middle East

The report observes the changing dynamics of loyalty in mobility, focusing specifically on the automotive, shared mobility and car rental industries. It identifies and examines the key themes shaping modern loyalty and how brands should adjust their…

Retail demand for breakfast cereals continues to grow in the United Arab Emirates. Since local consumers have resumed busy schedules, many of them find breakfast cereals a quick and convenient option. RTE cereals are easy to prepare, thereby saving…

Breakfast cereals is witnessing healthy growth in 2023 and this is mainly due to the normalisation of life in the Kingdom and the lifting of COVID-19 restrictions. The re-opening of schools and consumers returning to the workplace has had a…

In November 2022, Unilever increased the prices of cereal for retailers. These increases went into effect over the succeeding three months. In May 2023, Osem announced a price rise for its products, including cereals, by an average of 4.7%. In May…

With the emerging inflation and competitive landscape being reshaped, private label is starting to regain shelf space in many categories, including bottled water. Since water is considered a basic and affordable product in consumers’ minds, private…

Bottled water makes up over two-thirds of the soft drinks market in the Middle East and Africa and will continue to dominate over the foreseeable future. Demand is high due to a scarcity of clean water, particularly in rural areas, with bulk buying…

Bottled water remains by far the largest category of soft drinks in Saudi Arabia with increasing numbers of consumers switching to bottled water. Although tap water in the Kingdom is said to be safe to drink many people prefer to use bottled water,…

At the end of 2021, a new law went into effect requiring a deposit of ILS0.3 for all bottles of 1.5 litres and above. This had a direct impact on prices of water in 2022, as 1.5 litres is a very popular size for water bottles. After the tax on…

The landscape of hotel bookings is undergoing a transformative shift, with direct bookings increasingly challenging the role of intermediaries and encouraging customers to choose a more personalised approach, particularly business travellers. This…

Ever since the remaining COVID-19 related restrictions have been lifted there has been a strong demand among locals to start travelling again with many people having already gone back to all of their pre-pandemic travelling habits and more. Direct…

Booking is set to see a full recovery to pre-pandemic sales levels in current value terms in 2023. However, a major factor driving value growth in both leisure and business bookings has been inflation driven price increases.

A noticeable shift in consumer demand is impacting bleach, with a transition from pandemic-driven preventive use to cleaning and whitening purposes. This shift has resulted in a slowdown in the category's retail volume growth compared to the surge in…

Unlike many home care categories in 2023, the average unit price of bleach continued to rise in Saudi Arabia, resulting in more dynamic current value growth compared to retail volume. Nevertheless, demand continued to rise in 2023, as bleach offers a…

The pandemic resulted in a surge in demand for bleach, as local consumers rushed to purchase home care products associated with the elimination of dirt, viruses and bacteria as part of heightened hygiene concerns.

Sustainability issues are pushing forward a new chapter in how people get around in cities. From using shared mobility, to buying electric vehicles, urban mobility is a fast-changing industry. The briefing examines urban mobility trends, focusing on…

This briefing examines the best performing automotive models, brands and light vehicle segments globally and regionally. The automotive industry has been going through a rough patch over the last few years, including the COVID-19 pandemic and the…

The Beirut in Lebanon report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

As a category that is mainly distributed by the off-trade channel, beer in the United Arab Emirates benefited the most from the recent removal of 30% retail sales tax in Dubai and Abu Dhabi. Since Dubai sells greater volumes of beer than any other…