Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Electronic wearables is the winning category in Saudi Arabia in 2023, with double-digit volume growth. This is thanks to the success of smartwatches, which dominate activity-monitoring technology, as consumers value the analysis connected to health…
Smart wearables is set to be the most dynamic performer within wearable electronics in volume growth terms in 2023. Mainly represented by smartwatches, the category has continued to benefit from increasing appreciation for the convenience,…
Although multivitamins is set to maintain growth and remain the largest category within vitamins in current value terms in 2023, the trend towards personalisation in healthcare is also leading to an increase in sales of single vitamins. As…
Despite the expectation of a slowdown compared with the high growth rates seen during the pandemic, vitamins is set to maintain solid retail volume and current value growth in 2023, supported by recommendations from pharmacists and doctors. In…
The health and wellness trend has accelerated in Israel since the COVID-19 pandemic, with more people interested in adopting healthier regimes. This led to an increase in demand for vitamins, which continues to drive growth in the sales of vitamins.…