Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
While ice cream in the United Arab Emirates has been traditionally marketed as a product to beat the heat, marketing is now shifting towards ice cream as an indulgent product to be enjoyed throughout the year. Ferrero's launch of its inaugural ice…
The ice cream market in Saudi Arabia is expected to see healthy growth in volume terms in 2024, continuing the trend of the previous year. Demand is being driven by a young and dynamic population, combined with an increase in tourism and a return to…
Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…
Given the high dependence on imports, along with the impact of the pandemic and disruption to supply chains, most grocery retailers in the United Arab Emirates, especially hypermarkets, are looking to support local produce, including fruits and…
The Public Investment Fund (PIF), Saudi Arabia's sovereign wealth fund, acquired a 30% stake in Riyadh-based grocery store chain Tamimi Markets Company in 2023. The PIF is looking to help Tamimi Markets realise its full potential, with the aim of…
Historically, the United Arab Emirates was a market with relatively high obesity levels, compared to the rest of the world. Although obesity levels are now declining, driven by government efforts and consumers’ awareness of healthy eating, it is…
In 2023, consumers were increasingly searching for staple foods that supported rising health goals, with vitamins, minerals, protein and probiotics becoming increasingly sought after. In addition to boosting positive nutrients, many were looking to…
During the height of the COVID-19 pandemic Israeli consumers became more aware and interested in health and fitness, increasingly searching for products with positive nutritional benefits. This was positive for oats, hot breakfast cereals and…
The United Arab Emirates has been following a policy of economic diversification, and has continued to build the country as a tourism, retail, and lifestyle destination, which contributed to the growth of health and wellness soft drinks in 2023. The…
Health and wellness continued to be a growing trend in soft drinks in 2023, with consumers reaching for options with reduced salt, fat and sugar while appreciating fortified options that made it easy and convenient to increase their nutritional…