Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Country Report

Home Care in Israel

Feb 2024

Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…

USD 2,750
Country Report

Home Care in Iraq

Feb 2024

Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…

USD 2,750
Country Report

Home Audio and Cinema in the United Arab Emirates

Jul 2024

Demand for home audio and cinema in the United Arab Emirates continues to decline, as the category faces ongoing pressure from home video, which continues to record a strong performance within local consumer electronics. The increasing demand for…

USD 1,100
Country Report

Home Audio and Cinema in Saudi Arabia

Jul 2024

In 2024, volume sales of home audio and cinema continued to decline, but at a much lower rate than in recent years. Consumer demand for high-performance home theatre experiences is increasing in Saudi Arabia, owing to increased disposable income,…

USD 1,100
Country Report

Home Audio and Cinema in Israel

Jul 2024

Sales of home audio and cinema are likely to see decline in Israel in 2024 as consumers continue to cut back on non-essential expenditure. Moreover, demand for these products has been falling steadily for several years due to cannibalisation by other…

USD 1,100
Country Report

Home and Garden in the United Arab Emirates

May 2024

In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…

USD 2,450
Country Report

Herbal/Traditional Products in the United Arab Emirates

Sep 2024

Value sales of herbal/traditional products in the United Arab Emirates continue to rise in 2024, although they comprise low share in overall consumer health. The United Arab Emirates is home to a diverse range of cultures, resulting in a wide variety…

USD 1,195
Country Report

Herbal/Traditional Products in Saudi Arabia

Oct 2024

Retail value sales of herbal/traditional products in Saudi Arabia continue to rise in 2024, with particularly strong and rising demand for herbal/traditional cough, cold and allergy (hay fever) remedies, herbal/traditional topical analgesics,…

USD 1,195
Country Report

Herbal/Traditional Products in Israel

Oct 2024

Herbal/traditional products is set to see current value growth in Israel in 2024. Consumer demand for herbal/traditional products remains high despite rising prices as many consumers are very keen to switch from consuming synthetic chemicals to using…

USD 1,195
Country Report

Health and Wellness in the United Arab Emirates

Aug 2024

The health and wellness industry continues to gain greater significance overall, particularly in the wake of the pandemic, as consumers have become more cognisant of the negative impact of processed food and a range of drinks on their health and…

USD 2,450
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