Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…
In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…
Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…
Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…
Demand for home audio and cinema in the United Arab Emirates continues to experience notable trends that are impacting demand in 2023. One such trend is the increasing demand for smart and connected audio solutions, driven by the rise of smart homes…
Home cinema and speaker systems are increasingly incorporating wireless technology, as this allows users to connect their devices without the need for cords and cables, thus making it more convenient, flexible, and user-friendly. Such a move is in…
All home audio and cinema categories in Israel are set to post negative performances in volume sales terms in 2023, continuing the downward trajectory witnessed throughout the review period. Demand for these products has been falling steadily for…
In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…
Especially since the COVID-19 pandemic, there has been a strong emphasis on preventive health in the United Arab Emirates. This has been fuelling a surge in demand for herbal/traditional dietary supplements, including ginseng, garlic, echinacea, and…
In 2023, herbal/traditional products is set to continue to see growth across all categories in current value terms, as health-consciousness was accelerated by the pandemic, and this is a trend that has endured and continues to affect consumers’…