Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Technological advances in smartphones continue to have a significant impact on digital cameras, since they are the now the common device for taking photographs in Saudi Arabia. Over the years, advances in technology have allowed smartphone cameras to…
Volume sales of imaging devices are set to continue to decline in Israel in 2024 despite retailers’ attempts to stimulate the market with price cuts. Online retailers such as Desertcart Israel are offering discounts up to 45% on selected items,…
While ice cream in the United Arab Emirates has been traditionally marketed as a product to beat the heat, marketing is now shifting towards ice cream as an indulgent product to be enjoyed throughout the year. Ferrero's launch of its inaugural ice…
The ice cream market in Saudi Arabia is expected to see healthy growth in volume terms in 2024, continuing the trend of the previous year. Demand is being driven by a young and dynamic population, combined with an increase in tourism and a return to…
Ice cream is expected to see current value growth in Israel in 2024. As in other categories, price rises made a major contribution to value growth. In May 2023, the price of raw milk increased, which led to many brands increasing the prices of their…