Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Future Demographics

Oman in 2040: The Future Demographic

Mar 2024

The population increase in Oman from 2021-2040 will be driven by positive natural change, as births outweigh deaths. Improved living standards and healthcare will support ageing; however, the population 65+ will remain low, having limited impact on…

USD 1,100
Country Report

Nuts in the United Arab Emirates

Dec 2023

The number of consumers in the United Arab Emirates who are switching to plant-based diets is on the rise. In particular, nuts are a popular plant-based source of protein and are being increasingly incorporated into consumers’ diets. They provide…

USD 1,195
Country Report

NRT Smoking Cessation Aids in the United Arab Emirates

Sep 2023

In an effort to promote a healthier population and support the wellbeing of the local community, the government of the United Arab Emirates is actively encouraging smokers to quit. This includes the establishment of smoking cessation clinics at…

USD 1,195
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