Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Population growth and lower inflation supported rising demand across meals and soups in 2023. In the key category of edible oils, the availability of sunflower oil via the PDS put pressure on demand, while table sauces benefited from the broadening…
Despite the considerable growth of hypermarkets and supermarkets, and the increasing use of online ordering for groceries, the active and social lifestyles of consumers in the United Arab Emirates continue to support sustainable demand for…
Due in part to Saudi Arabia’s Vision 2030 strategy the Kingdom is experiencing accelerated population growth and internal migration toward concentrated metropolitan areas. This has presented opportunities for quality-focused convenience stores to…
Big grocery retailers continued to expand their reach by opening convenience stores in Israel in 2023, targeting urban customers in a highly competitive environment to enhance accessibility and cater to the evolving needs of city-dwellers. This move…
New launches of contact lenses in the United Arab Emirates are starting to emerge, although they are premium versions of leading brands from the likes of Johnson & Johnson’s 1-Day Acuvue and Acuvue Oasys, and Alcon’s Air Optix and Dailies (locally…
Global consumer expenditure will rebound in 2021 following the downturn in 2020 as a result of the Coronavirus (COVID-19) pandemic. Spending on hotels and catering is forecast to have the fastest real growth. This report will provide key insights…
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…
Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…