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Middle East

Explore the latest trends, demand drivers and growth opportunitie...

Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.

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Country Report

Consumer Health in Qatar

Oct 2023

Consumer health registered strong sales growth in Qatar in 2023 thanks to strong purchasing power and rising interest in leading healthy lifestyles. The country’s high obesity rate has combined with the sharpened focus on health and wellbeing that…

USD 2,750
Country Report

Consumer Health in Oman

Oct 2023

Consumer health is registering healthy growth rates in Oman in 2023. Growth is being driven by the increasing presence of OTC brands, increasing consumer awareness, an expanding population and an increase in self-medication. Easing inflationary…

USD 2,750
Strategy Briefing

Consumer Health in Middle East and Africa

Apr 2024

Although cost-of-living crises have been putting pressure on consumers’ purchasing power in a number of countries in Middle East and Africa, they can also provide momentum for consumer health sales. Some consumers, unable to afford visits to a…

USD 1,475
Country Report

Consumer Health in Lebanon

Sep 2023

The socioeconomic crisis remained a drag on growth in consumer health in 2023. High inflation, currency depreciation and restricted access to foreign currency are affecting the entire economy. Political instability has made the situation worse as…

USD 2,750
Country Report

Consumer Health in Kuwait

Sep 2023

The harsh climatic conditions in Kuwait with extreme heat, rising pollution and large amounts of dust continue to play a key role in driving demand across key OTC categories, in particular analgesics and cough, cold and allergy (hay fever) remedies.…

USD 2,750
Country Report

Consumer Health in Jordan

Sep 2023

In 2023, consumer health products in Jordan are witnessing notable changes driven by a combination of factors. The industry has experienced a decline from its peaks in 2020 and 2021 when Jordanians rushed to purchase OTC products like analgesics and…

USD 2,750
Country Report

Consumer Health in Israel

Sep 2023

Consumer health is expected to register a healthy pace of current value growth in 2023. After a successful vaccination programme in 2021, society opened up quickly in Israel. With society returning to greater normality in 2023, common illnesses are…

USD 2,750
Country Report

Consumer Health in Iraq

Sep 2023

The stabilisation of the Iraqi dinar in 2023 and rising local production led to price drops across consumer health in 2023, boosting demand across the board. Tighter regulation and more control over imports benefited the industry generally, while the…

USD 2,750
Country Report

Consumer Foodservice in the United Arab Emirates

Feb 2024

In 2023, consumer foodservice in the United Arab Emirates experienced robust growth across all three indicators (outlets, transactions, and value sales), propelled by an array of factors contributing to a favourable business environment. The first…

USD 2,450
Country Report

Consumer Foodservice in Saudi Arabia

Feb 2024

The Saudi Arabian consumer foodservice market is expected to witness a full recovery to pre-pandemic levels in value terms in 2023. The market has seen growing consumption and the opening of new outlets, involving both new brands entering the market…

USD 2,450
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