Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
In 2023, Israel is experiencing a notable surge in the use of digital wallets, largely driven by the rising number of providers and the inherent convenience they offer. The entry of major players like Apple Pay in late 2021 significantly boosted the…
In 2024, eyewear in the United Arab Emirates is experiencing marginal volume growth but solid value growth. This indicates a further rise in average unit prices across the industry and an increase in premiumisation. The surge in spending in premium…
Eye drops is the leading format for eye-related treatments in the United Arab Emirates, for several reasons. First, eye drops offer ease of application, allowing individuals to self-administer the treatment directly to the affected area. Second, they…
Modern daily life is leading consumers to spend a significant amount of time in front of their phone and computer screens. This abundance of screen time has led to a greater proportion of the population developing eye health problems, be it eye…
Eye care is expected to see stronger growth in 2023 compared to the previous year, with healthy retail volume and current value growth. The product area has seen consistent strong performance over the review period and during the pandemic. The…