Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
Flexible aluminium/plastic was the dominant pack type in dry soup, which, given it is the biggest category in overall meals and soups, was therefore the dominant meals and soups packaging format. Flexible aluminium/plastic was also growing in 2022,…
Total meals and soups packaging volumes continued to rise in Saudi Arabia in 2023. Demand for ready meals surged during the pandemic as foodservice closures and fears around food delivery drove home-cooking occasions; ready meals presented a more…
The local workforce has returned, with employees actively seeking convenience as they rebalance their professional and personal lives. Therefore, retail demand for ready meals and prepared salads continues to steadily rise in the United Arab Emirates…
Meals and soups witnessed positive growth in volume terms in 2023, thanks to the normalisation of consumer lifestyles post-pandemic, including the reopening of schools and the return of consumers to their physical workplaces. The number of women in…
Ready meals continues to benefit from the convenience trend in Israel, reflected in healthy current value growth in 2023. The enduring popularity of pizza has enabled it to register the strongest current value growth. Still, many local consumers…