Explore the latest trends, demand drivers and growth opportunitie...
Explore the latest trends, demand drivers and growth opportunities in the Middle East, with in-depth market and data analysis from our in-country field researchers and regional experts.
The Abu Dhabi in United Arab Emirates report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital…
MEA posted a moderate CAGR despite being one of the smaller markets globally. Despite low consumer awareness and social taboos surrounding incontinence, the region is showing promise. Ageing populations boost demand for adult incontinence products.…
Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over…
This report provides an in-depth analysis of the potential market strategies for companies in Sub-Saharan Africa amidst the current cost of living crisis. It details how companies can leverage affordability, technology, and values to cater to the…
Rising costs of living pose challenges globally, but companies can find opportunities in several categories, essential and discretionary, especially in underpenetrated fast-growing markets. By considering category adjacencies and focusing on value,…
While overall retail volume sales of air care continued to decline in 2023, this trend was mostly driven by the larger spray/aerosol format, as an increasing number of consumers are moving away from these products due to concerns over the impact of…
Despite greater time spent at home at the height of the pandemic, demand for air care notably declined in 2020, as many local consumers, faced with mounting financial pressures, reduced their spending on perceived non-essential home care. In…
The current surge in inflation has significantly increased local consumers' price sensitivity, influencing their buying preferences when choosing air care. This adjustment is reflected in altered shopping behaviours, as consumers now prioritise…
As the weather is getting warmer in Israel, consumers are forced to replace their air conditioners more often. As a result, demand for air conditioners and cooling fans remains constant. Furthermore, many consumers replace their air conditioners…
Air conditioners in Saudi Arabia have historically benefitted the most in the central region of the country, which is home to some of the biggest and most populous cities, including the capital, Riyadh. The hot weather in the country is also…
Demand for air treatment products in the United Arab Emirates, in particular air conditioners, continues to grow strongly in 2023, driven by several factors. The region's hot weather is a significant catalyst, prompting a higher demand for cooling…
Airlines have rebounded strongly in 2023 with sales seeing a full recovery in current value terms while passenger numbers are expected to come close to pre-pandemic levels by the end of the year. With the pandemic declared over by the World Health…
With travel seeing a full return to pre-pandemic levels, airlines have been keen to take full advantage of the situation. This has included continuously adding new fre uencies and introducing new destinations and routes to their networks. This…
Emirates Airlines has solidified its position in the United Arab Emirates with a remarkable turnaround, reporting soaring profits after a challenging period, and is set to extend its share in airlines in 2023. The airline’s success can be attributed…
Alcoholic drinks in Iraq faced huge challenges in 2023 after the Iraqi Government announced stricter enforcement of the 2017 ban on the sale of alcohol. In the KRG meanwhile, strong sales growth is being seen as the alcohol ban is not enforced there.…
Alcoholic drinks saw volume sales rise in Israel in 2023 despite the fact that there was a large increase in the prices of alcohol. In January 2023, the tax on alcohol increased along with the increase of the Consumer Price Index (CPI), by 5.3%.…
In 2023, Jordan's alcoholic drinks industry has been witnessing marginal growth, driven by strong on-trade demand. The rise in tourists during the first three quarters boosted on-trade sales. However, there has been an increasing decline in tourists,…
In 2023, the alcoholic drinks in Kuwait has been shaped by geopolitical dynamics, influencing consumer preferences. Conscious buying has surged, with a focus on local and Middle Eastern brands, fostering a sense of ethical satisfaction and peer…
The two major trends in alcoholic drinks in Lebanon in 2023 were falling off-trade volume sales and rising on-trade demand. While the socioeconomic crisis has curbed spending, many local people are socialising in bars and restaurants more often and…
Locals are officially banned from buying and consuming alcohol, with players relying on expatriates for sales, while the ban on marketing alcoholic drinks makes it challenging for brand owners to influence consumer choices. Nonetheless, the lifting…
Volume sales slumped across all categories of alcoholic drinks in Qatar during 2024 as sales returned to normal levels following the huge spike in demand seen in late 2022, when Qatar hosted the FIFA World Cup. Nonetheless, wider distribution in both…
Alcoholic drinks in Saudi Arabia in 2023 continued to be characterised by the fact that alcohol is prohibited by Saudi law. As such, all sales in the category come from non-alcoholic beer. Indeed, Saudi Arabia is one of the top ten markets for…
Alcoholic drinks in the United Arab Emirates witnessed another year of success in 2023, demonstrating double- digit off-trade growth in both volume and value terms. Sales were fuelled by two factors. First, the arrival of expatriates from Russia,…
Since alcohol consumption is prohibited in Saudi Arabia under Sharia law, the alcoholic drinks packaging industry is entirely represented by non-alcoholic beverages, and non-alcoholic beer in particular. These malt-based beverages come in a variety…
The majority of the local population in the United Arab Emirates abstains from the consumption of alcohol as per the tenets of Islam. As a result, apart from local consumption of non-alcoholic offerings, mostly non-alcoholic beer, the nation’s…
The Amman in Jordan report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…
The return to normal lifestyles out of the home is driving retail volume and current value sales of analgesics in 2023. Adults and children alike are more exposed to common colds and viruses requiring pain relief. Children in school are no longer…
Analgesics in the Middle East and Africa faces challenges against the backdrop economic slowdown. Self-medication, generics and product innovation have positively influenced demand, but lower consumer confidence and economic turmoil in key markets…
In 2023, there have been stock shortages for some analgesics in key distribution channels in Saudi Arabia, resulting from producers, suppliers, and/or distributors. As a result, end consumers have been switching to alternative products containing the…
In the United Arab Emirates, analgesics can be categorised into two groups: products from international brands, and those from regional brands, which tend to be priced lower. By the end of the review period, the majority of analgesics brands were…
Seasonal sales in 2023, were impacted by unfavourable weather conditions, leading to limited and delayed consumer purchases of apparel accessories. 2023 saw unfavourable weather, with an extremely hot winter 2022/2023 leading consumers to delay…
Apparel accessories remains in both value and volume slumps in 2023, albeit improving upon the sharper drops seen in 2022. We can attribute this to a normalisation effect following the atypical patterns seen during the era of the pandemic. Notably,…
In the United Arab Emirates, items such as gloves, belts, scarves, hats/caps are widely popular because local consumers have a strong penchant for accessorising their outfits. Being a fashion-forward market, there is an abundance of choices for…
Apparel and footwear is set to record mid-single digit growth in current value terms in 2023, which translates to a decline in constant terms driven by the challenging economic and political environment that have seen Israeli consumers limiting their…
Apparel and footwear is seeing both value and volume growth in Saudi Arabia in 2023, thanks to a variety of initiatives under the Saudi Vision 2030 programme. Within this, there are specific government initiatives supporting the apparel and footwear…
Apparel and footwear in the United Arab Emirates continues to record a strong performance in current value growth terms, building on the strong momentum it gained in 2022 when sales surged due to pent-up demand resulting from the pandemic. Amid…
Apparel and footwear specialists in Israel are those notably affected by macroeconomic factors in 2023, with a notable rise in import costs and concurrent increases in essential family expenditures such as housing, food, and gas. Additionally,…
Apparel and footwear is thriving in Saudi Arabia with strong demand stemming from changing fashion trends, consumer preferences, the return of religious pilgrims and tourists, the demand for quality products and government regulations. Moreover, the…
In 2023, value sales of apparel and footwear specialists in the United Arab Emirates continued to recover from the significant impact of the pandemic, when the channel recorded a double-digit decline in 2020. A return to in-store shopping (despite…
Appliances and electronics specialists in Israel continued on a pattern of normalisation in 2023, aligning with the global trends of correction after the surge in sales seen during the pandemic lockdowns, as consumers focused on creating the optimal…
Appliances and electronics specialists in Saudi Arabia experienced steady growth in current value terms in 2023. Factors that contributed to this positive growth included increasing purchasing power, population growth and urbanisation. Furthermore,…