Middle East

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

The health and wellness trend has accelerated in Israel since the COVID-19 pandemic hit in 2020. Locals are increasingly aware of what they put into their body and seek out more natural products when it comes to consumer health. This holistic…

In 2023, herbal/traditional products is set to continue to see growth across all categories in current value terms, as health-consciousness was accelerated by the pandemic, and this is a trend that has endured and continues to affect consumers’…

Especially since the COVID-19 pandemic, there has been a strong emphasis on preventive health in the United Arab Emirates. This has been fuelling a surge in demand for herbal/traditional dietary supplements, including ginseng, garlic, echinacea, and…

In 2023, home and garden in the United Arab Emirates witnessed stable growth, propelled by several key factors. Chief among these was the rise in disposable incomes among local residents, which enabled consumers to allocate greater funds to enhancing…

All home audio and cinema categories in Israel are set to post negative performances in volume sales terms in 2023, continuing the downward trajectory witnessed throughout the review period. Demand for these products has been falling steadily for…

Home cinema and speaker systems are increasingly incorporating wireless technology, as this allows users to connect their devices without the need for cords and cables, thus making it more convenient, flexible, and user-friendly. Such a move is in…

Demand for home audio and cinema in the United Arab Emirates continues to experience notable trends that are impacting demand in 2023. One such trend is the increasing demand for smart and connected audio solutions, driven by the rise of smart homes…

Demand rose across all home care categories in 2023 as population growth, urbanisation and long-term economic development all contributed to a broadly positive performance, other favourable factors included the accelerating pace of life, the shift…

Home care in Israel experienced a weak performance in terms of retail volume sales in 2023, while current value sales continued to record dynamic growth rates. These trends were driven by a second consecutive year of significant price rises, with the…

In 2023, home care in Jordan has experienced growth in both current value and volume sales, primarily attributed to the surge in on-trade sales rather than retail transactions. Notably, retail home care product prices have witnessed a slight decline,…

Kuwait is an affluent country largely populated by people with cultural and religious imperatives to adhere to strict hygiene practices, thus presenting significant opportunities for home care brands. In line with this, home care saw steady gains in…

Demand for home care generally remains under pressure due to the falling population of Lebanon, the result of the high rate of emigration, and the reluctance of cash-strapped consumers to spend money on products that are seen as non-essential. Within…

Despite inflation, fuel shortages, and the consequent economic backlash from the pandemic, demand for home care products performed relatively well in Oman. Home care products are widely available and affordable for the majority of consumers. In 2023,…

Qatar saw continued retail volume growth in home care sales in 2023. Growth was fuelled by an increase in the number of households and an enhanced focus on the need for hygiene in the home, thanks to the continuation of a trend that developed as a…

Following a period of normalisation over 2021-2022, when retail volume sales of home care in Saudi Arabia declined compared to the surge witnessed in 2020 as a result of pandemic-induced home seclusion, demand for many products increased in 2023.…

In 2023, home care in the United Arab Emirates experienced notable growth in both retail value and volume terms. This growth was primarily attributable to increasing retail prices and heightened consumer demand for essential home care products, as…

The home care market in Saudi Arabia saw strong growth in 2020 given the home seclusion and heightened hygiene consciousness due to the pandemic. With nationwide lockdown, outdoor movement was restricted, and consumers spent most of their time at…

Rising urbanisation and the increased stability of the United Arab Emirates’ economy helped drive higher levels of purchasing power among local consumers in 2022. In addition, the possession rate for washing machines continued to rise in 2022. These…