Middle East

The Manama in Bahrain report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

The Mashhad in Iran report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth…

The mass beauty and personal care category saw double-digit current value growth in Israel in 2023. Many consumers were encouraged to shift to the mass segment due to the challenging economic conditions prevailing in the country. In the face of many…

Mass beauty and personal care continued to see strong growth in current value terms in 2023, albeit slightly slower than in the previous year as the country’s economy contracted. With the pandemic being declared over in early 2023 more consumers…

Retail value sales of mass beauty and personal care in the United Arab Emirates continued to rise in 2023. Increasing costs such as rent and utilities have been placing financial pressure on certain consumers in the United Arab Emirates, causing them…

Ready meals continues to benefit from the convenience trend in Israel, reflected in healthy current value growth in 2023. The enduring popularity of pizza has enabled it to register the strongest current value growth. Still, many local consumers…

Meals and soups witnessed positive growth in volume terms in 2023, thanks to the normalisation of consumer lifestyles post-pandemic, including the reopening of schools and the return of consumers to their physical workplaces. The number of women in…

The local workforce has returned, with employees actively seeking convenience as they rebalance their professional and personal lives. Therefore, retail demand for ready meals and prepared salads continues to steadily rise in the United Arab Emirates…

Total meals and soups packaging volumes continued to rise in Saudi Arabia in 2023. Demand for ready meals surged during the pandemic as foodservice closures and fears around food delivery drove home-cooking occasions; ready meals presented a more…

Flexible aluminium/plastic was the dominant pack type in dry soup, which, given it is the biggest category in overall meals and soups, was therefore the dominant meals and soups packaging format. Flexible aluminium/plastic was also growing in 2022,…

Meat is the most popular protein source in the United Arab Emirates. It is considered highly nutritious by providing essential amino acids, vitamins, and minerals. Many local consumers are following healthier diets, whereby they are increasing their…

This megatrend report highlights long-term trends resulting from shifts in consumer values and behaviors. It provides a summary of Euromonitor International’s 10 megatrends and insights as to how each trend has manifested in Saudi Arabia

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in United…

Men’s grooming saw double-digit current value growth in Israel in 2023. There are many articles published relating to hair care and personal grooming, but traditionally these have mostly been geared towards women. However, as men's grooming has…