Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Morocco has become an attraction hub for global coffee chains and brands, thanks to its stability in the region and the fact that users of consumer foodservice in Morocco are not as price-sensitive as seen in other territories. Indeed, an increasing…
Personal care appliances enjoyed a fuller recovery in sales in retail volume terms in 2023 after recording a significant decline in 2020. Personal care products are largely sold by female sales staff in Moroccan retailers, which reflects the…
In 2023, government intervention played a pivotal role in bolstering the resilience of small local grocers against mounting competition from modern retail formats. Recognising the economic importance of these traditional outlets, the government…
Full-service restaurants remain under pressure in 2023, despite the lifting of COVID-19 restrictions. Inflation has forced operators to increase menu prices, and together with higher levels of unemployment this has hampered domestic demand. Locals…
Decreasing birth rates, largely influenced by post-pandemic economic repercussions, led to a weakened market for baby and toddler wear. The postponement of childbearing due to economic uncertainty, reduced marriages, and increased celibacy, driven by…