Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Morocco. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
2024 is seeing positive retail volume sales for sugar confectionery in Morocco, though the pace has not picked up since 2023 and has slowed since 2022 is a trend set to persist throughout the forecast period. The category is sizeable and demand is…
In 2024, sweet biscuits, snack bars and fruit snacks in Morocco is seeing development driven by out-of-home consumption trends and rising interest in healthy eating. Sweet biscuits are highly popular type in Morocco and as such the segment continues…
It is expected to be a negative picture for computers and peripherals in Morocco in 2024. Printers are the only product that is expected to see increased volume sales, though portable computers such as laptops and tablets only register marginal…
It is expected to be a negative picture for consumers electronics in Morocco in 2024, with overall volume sales expected to fall. A poor performance from mobile phones drags down growth, as mobile phones are by far the most popular consumer…
Headphones in Morocco is expected to register positive volume growth. This growth is expected to be driven by TWS earbuds, which is still an immature segment, with relatively low penetration. Consumers see TWS earbuds as providing a high quality…
Although the overall demand for home audio and cinema systems is expected to see little to no growth in retail volume terms in 2024, certain devices such as soundbars prove to be an exception. They continue to sell well and are seen as an affordable…
Unlike most other consumer electronics in Morocco in 2024, the picture is positive for home video, with volume sales expected to increase. Consumers are increasingly upgrading their TVs, favouring larger screens and devices with increased…
Volume sales of imaging devices in Morocco are expected to fall by over a fifth in 2024, with smartphones increasingly being used as a substitute. Smartphones today have high-quality cameras that are sufficient for the photography and video needs of…
In-car entertainment is expected to register further volume decline in Morocco in 2024, with in-car navigation in particular performing badly. There is growing obsolescence, as new cars come equipped with integrated in-car entertainment, reducing the…
It is expected to be a negative picture for mobile homes in Morocco in 2024, with volume sales falling both for feature phones and smartphones. In particular, there is expected to be a significant volume decline for feature phones, as smartphones are…