Morocco

Overall, portable players is expected to register a decline in volume sales. Technology advances are leading to the obsoletion of portable players. In particular, smartphones and tablets are replacing the need for portable media players. This is also…

Polishes in Morocco posted positive growth in current value terms in 2023, albeit from a lower base. Such products still have a niche status in the country and are largely considered to be expensive and unnecessary. As such, they tended to be…

Plant-based dairy products are still in their nascent stages of development within the Moroccan market. The introduction of soya-based drinks marked the initial foray into this category. Copralim and Food Group Trading led the way with Sojasun and…

In 2024, slow growth in pet products is partly attributed to the weak economy and declining disposable incomes in Morocco. In addition to this, brands and product availability remains limited. At the same time, other pet product goods are highly…

Pet care in Morocco is showcasing a modest performance in 2024, as challenging economic conditions and declining disposable incomes impact purchasing habits and pet ownership. After a strong recovery in economic activity in 2021, the performance of…